경쟁업체분석

페이지 정보

profile_image
작성자하와이 조회 12회 작성일 2021-10-19 09:09:40 댓글 0

본문

경쟁에서 이기는 가장 중요한 2가지 경쟁전략! | 신병철 배달의민족 CAO

#경쟁 #사업 # 돈버는방법

▶안녕하세요. 중간계캠퍼스 신병철입니다.
중간계캠퍼스 수업 후에 진행되는
'Q\u0026A 마케팅 문제해결 실마리 시간'입니다
주변의 사업하시는 분들에게 알려주시면 감사하겠습니다.

* 중간계캠퍼스 홈페이지 회원이 되시면
더 자세한 내용을 보실 수 있습니다.

[중간계캠퍼스] 바로가기▶ https://www.midcampus.com

카카오톡 플러스 친구
▶https://pf.kakao.com/_GUYbj

밴드
▶ https://band.us/band/70853070

페이스북
▶ https://www.facebook.com/groups/1385336338270080/
중간계TV : 좋아요, 구독하기를 눌러주시면 고민을 끌어 안고 살아가시는 외로운 소상공인 여러분들에게 도움 될 인사이트를 얻으실 수 있습니다.

[중간계캠퍼스] 바로가기▶ https://www.midcampus.com
중간계 블로그
▶ https://blog.naver.com/midcampus
카카오톡 플러스 친구
▶https://pf.kakao.com/_GUYbj
밴드
▶ https://band.us/band/70853070
페이스북
▶ https://www.facebook.com/groups/1385336338270080/
콩수 : 질문을 탁 들었을 때는 숨이 턱 막히는데 답변을 듣고나면 눈이 확 트이는 느낌입니다
견체공학 : 현재의 장점을 살리고 "x2" 프로젝트를 진행하고, 더 큰 공격 시장이 어딘지 고민해 보겠습니다.
시원한 솔루션 감사합니다.
달콤헤어 : 감사합니다. 고객을 증폭시킬 아이디어 감사합니다.
SUNAH LEE : 저는 암요양병원에서 진료지원을 하고 있는데요, 고민하던 부분에 '아하'가 많네요~ 감사합니다!

경쟁업체 분석을 통해 매출 올리는법!! 이렇게 하시면 됩니다!

경쟁업체 분석을 통해 매출 올리는법!! 이렇게 하시면 됩니다!

#경쟁업체분석 #매출올리는법 #마케팅방법

Starbucks SWOT Analysis

FREE MONTH! Get full access to our newly redesigned platform and all our business analytics and data science courses (18th October - 18th November):
https://365datascience.com/free-data-science-month/

Starbuck SWOT analysis 2019. A practical example how to perform SWOT analysis.

Hope you will enjoy the video! Here's a link to the full course on Udemy:
https://www.udemy.com/course/mba-in-a-box-business-lessons-from-a-ceo/?referralCode=F6026A89249995D14BCD


This lesson on Business strategy introduces the idea behind doing
SWOT analyses.

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making \u0026 Negotiation in just under 10 hours.

--------------------------------------------------

Strategy module table of contents:


MBA in a Box: Introduction
1. What does the course cover?

Section: 2

Strategy: An Introduction
2. The role of Strategy and what makes a Strategy successful
3. The difference between Corporate and Business Strategy
4. The importance of the Mission, Vision, Goals, and Values statements

Section: 3
Strategy: The industry lifecycle model
5. The four stages of the industry lifecycle model - An introduction
6. The strategic importance of the industry lifecycle model
7. The Introduction stage - A new industry is born
8. The Growth stage - An industry in its expansion phase
9. The Maturity stage - An industry at its peak
10. The Decline stage - An obsolete industry

Section: 4
Strategy: Porter's Five Forces model - The competitive dynamics in an industry
11. Michael Porter's Five Forces model
12. The threat of new entrants
13. The threat of substitute products
14. The intensity of current competition
15. The bargaining power of suppliers
16. The bargaining power of clients
17. Porter's Five Forces framework applied in practice

Section: 5
Strategy: Game Theory - Studying the interaction between multiple parties
18. An introduction to Game Theory
19. Zero-sum games - approaching situations with a win-lose perspective
20. Non-zero-sum games - considering both cooperation and confrontation
21. Tobacco companies - a real-life example of Game Theory application

Section: 6
Strategy: Focusing on the inside of a business
22. Focusing on the inside of a business - An Introduction
23. A company's lifecycle model - what should be done at different stages

Section: 7
Strategy: Acquiring a competitive advantage
24. The quest for a competitive advantage - An Introduction
25. The importance of building a sustainable competitive advantage
26. The role of resources and capabilities
27. Acquiring an actual competitive advantage

Section: 8
Strategy: The three main competitive strategies
28. The three main competitive strategies
29. Cost leadership - sell cheap
30. Differentiation - be different
31. Niche (Focus) strategy - find your niche market
32. The danger of hybrid strategies

Section: 9
Strategy: Corporate growth strategies
33. The types of growth opportunities companies pursue
34. Organic growth - building a solid foundation
35. Inorganic growth - leveraging M\u0026A transactions
36. Horizontal integration
37. Vertical integration

Section: 10
Strategy: The SWOT analysis framework
38. An introduction to SWOT analysis
39. SWOT analysis in practice - Starbucks


--------------------------------

Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment.

SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment.

Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements.

if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors.

Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms.

Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning.

Threats arise in a company’s external environment and might harm its current business.
365 Careers : FREE MONTH! Get full access to our newly redesigned platform and all our business analytics and data science courses (18th October - 18th November):
https://365datascience.com/free-data-science-month/
Hadia A : Starbucks DOES actually adapt their product range to the separate countries' tastes. In Asia they offer noodle soup as a lunch option. When I went to Shanghai I saw that they were offering things with red-bean paste and also things with matcha.
Ando Natsume : I feel like marking high turnover rate as a weakness is kind of unfair, since the industry standard is 150-400%
El Mehdi Boussalhi : I have a feeling that my teacher is gonna use starkbucks as a model in the exam
Prashidha Shrestha : Thank u....this video adds value in my MBA study....
Can u make a TOWS analysis for the same brand as a another part of this video?

... 

#경쟁업체분석

댓글목록

등록된 댓글이 없습니다.

전체 4,665건 1 페이지
게시물 검색
Copyright © robotcamp.co.kr. All rights reserved.  Contact : help@oxmail.xyz